Politics

GB Information loses promoting from main manufacturers after three days on the air

Some big brands pulled their advertising off of GB News just days after the new broadcaster launched.

Furniture giants Ikea, energy supplier Octopus and Apfelwein Kopparberg have withdrawn their advertising from Andrew Neil’s new TV company, among others.

GB News has been controversial from the moment it was first announced. The Stop Funding Hate campaign group sent the hashtag #DontFundGBNews to various brands back in February.

Chairman Andrew Neil dismissed this as “hilarious” at the time, but several brands have now dropped their GB News advertising.

David M. Benett via Getty ImagesAndrew Neil pictured in 2019

After running ads for Ikea earlier this week, the Swedish company insisted that they “not knowingly “advertised with GB News.

“We are in the process of investigating how this could have happened to make sure it doesn’t happen again in the future and have since suspended paid display advertising,” said an Ikea representative.

“IKEA did not knowingly advertise on GB News. We have taken security precautions to prevent our advertising from appearing on platforms that do not correspond to our humanistic values ​​and vision, in order to place us on the side of many people.
2/3

– IKEA UK Support (@IKEAUKSupport) June 15, 2021

We are currently investigating how this could have happened to ensure this doesn’t happen again in the future and have since suspended paid display advertising. “
3/3

– IKEA UK Support (@IKEAUKSupport) June 15, 2021

Similarly, a tweet posted on Kopparberg’s account earlier this week said: “We want to make it clear to everyone that our ad was displayed on this channel without our knowledge or consent.

“Kopparberg is a drink for everyone and we have immediately blocked our ads on this channel until we further review the content.”

Thank you for bringing this to our attention. We want to make it clear to everyone that our ad was displayed on this channel without our knowledge or consent. Kopparberg is a drink for everyone and we have immediately blocked our ads on this channel pending further review of the content

– kopparberguk (@KopparbergUK) June 14, 2021

Greg Jackson, the founder of Octopus Energy, also shared a statement insisting that he would only continue to advertise with GB News if they could prove their impartiality.

As promised…
This is the letter I sent to customers who sent an email.
Summary: We did not plan ad spaces. We monitor all new channels (including this one) before we run ads and only serve ads when they’re balanced and in line with our guidelines. pic.twitter.com/YInlVubN52

– Greg Jackson (@g__j) June 15, 2021

The Open University has also paused its advertising with GB News, according to PA News.

Andrew Neil knocked back Ikea’s decision in a tweet posted late Tuesday night:

IKEA has decided to boycott GB News because of our alleged values. Here are the values ​​of IKEA – a French CEO who is a criminal who received a two-year suspended prison sentence for spying on employees. https://t.co/Z82CvME7pY

– Andrew Neil (@afneil) June 15, 2021

GB News kicked off on Sunday evening with a monologue from Andrew Neil, who added the station’s agenda to “to perforate the splendor of our elites in politics, business, media and science ”and“ to expose the increasing promotion of the abandon culture as a threat to freedom of expression and democracy ”.

While Launch Night beat rivals BBC News and Sky News in the ratings, it received a rather subdued response on social media due to its production values.

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